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We have been in business since 2010 when the company started to sell wall mounted electric fires under the brand TruFlame. We have always wanted to compliment this business with a partner in the cooling market sector - this has now been fulfilled with TruCool.

Our philosophy has always been consumer focused - not offering 100 very similar products which will confuse the user, leaving them unable to decide which they require. This is true for TruCool and indeed you will only find 1 product for sale here - the reason for that being that it will fulfill all your requirements.

We offer a simple business ethos - ease of transaction and quality of product coupled with a second to none after-sales service results in the perfect purchase experience.


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